The subs conversation is awkward for everyone. The treasurer who has to ask, the coach who has to nod along while the parent at the gate pretends not to remember, and the parent themselves, who genuinely did mean to pay last week and forgot. Most clubs in 2026 still treat this as a people problem to be solved with patience and reminders. It is not a people problem; it is a tooling problem. The patterns in this guide come from clubs that moved to CTM, a purpose-built club management app for grassroots sports. They show that when the tool changes, the awkwardness disappears.
Why cash collection at the gate does not work
Cash collection at the gate fails grassroots clubs in five distinct ways, and the tooling problem compounds each one. Cash made sense in 1995. It does not make sense now.
- Nobody carries cash anymore. Banks across Ireland and the UK have closed branches at a rate of one every working day for five years running, and ATM withdrawals have halved since 2019. The parent at the gate is not refusing to pay; they genuinely do not have the notes on them.
- There is no audit trail. The treasurer has a tin, a notebook, and a memory. None of those satisfy a county-board financial review, and none of them survive a treasurer hand-over at the AGM.
- Different coaches collect differently. One coach takes payment at the start of every session; another only collects at month-end; a third forgets entirely. Parents respond to whichever pattern they last experienced, which is to say, inconsistently.
- The treasurer cannot see status in real time. They find out who has not paid two months later, when the bank balance does not reconcile with what the spreadsheet says it should.
- Late parents get embarrassed in front of other parents. Standing at the gate counting out coins while a queue of other adults watches is the moment most people go quietly looking for another club.
Bank transfer is better but still broken
Moving to bank transfer fixes the cash problem but introduces four new ones, and the net result is roughly the same volume of treasurer admin. The treasurer is now reconciling instead of counting, but the hours are similar.
The first problem is that BACS reference fields are limited to 18 characters: a child’s name plus age group already fills that, and parents either truncate inconsistently or skip the reference entirely. The treasurer’s spreadsheet has 47 rows and the bank statement has 47 deposits with no clear way to match them. The second problem is that the treasurer still has no real-time visibility; they only see payments at the end of each working day, after the bank has processed and posted. The third is that chasing has not stopped, it has only changed channels. Late-payment conversations now happen over text or, much worse, in the WhatsApp group, where WhatsApp is part of the problem rather than the solution. The fourth, and most overlooked, is that bank transfer pushes the friction onto the parent. Logging into a banking app, finding the right account, copying an unmemorable IBAN, and typing a reference is a 90-second job at best. Most parents intend to do it that evening, then forget for three weeks.
What a proper subs collection system looks like
A well-run subs collection system removes the treasurer from every individual payment conversation. It does this with five mechanics that work together, and once a club has experienced it, no one wants to go back.
A single payment request goes out to all parents at once, addressed individually but composed once. Parents pay by card in under 30 seconds: tap the in-app notification, confirm the amount, done. CTM sends a payment request as an in-app notification with a tap-to-pay link, not a separate email or text message that has to be hunted down later. The treasurer sees a live dashboard of who has and has not paid, sortable by team, age group, and amount. Year-end records are produced automatically: a single export covers everything the AGM and any external audit will ask for. Handing over to next year’s treasurer is a one-line job because CTM’s payments feature holds the entire history.
The transaction fee is 2.5%. That is cheaper than the value of the volunteer hours currently lost to chasing, and it sits on top of the payment so the parent pays it transparently rather than the club absorbing it. For a club collecting €120 per child across 60 children, the fee is €180 a year. The treasurer time saved is roughly four hours a week in season, which by any reasonable accounting is the more valuable line item. This is exactly what treasurers need to take subs out of the volunteer-burnout column.
Handling the parent who never pays
The visible payment status does more than any reminder message. Most parents pay quickly when they can see that other parents have. The dashboard creates a quiet form of social proof; without ever sending a follow-up, the rate of on-time payment in the first month after switching typically rises by 20 to 30 percentage points. Clubs we have spoken to call this the most surprising effect of the change.
For the parents who genuinely cannot pay, an integrated payments system handles this better than a public conversation does. A single direct message from the treasurer in a private channel, with the offer of a payment plan or a hardship arrangement, preserves the parent’s dignity in a way that an email asking “did you forget?” never will. The committee gets the same outcome (the child keeps playing, the club’s accounts stay clean) without anyone losing face.
CTM bundles scheduling, attendance, payments, and messaging in one app built specifically for volunteer-run clubs, so the treasurer’s payment dashboard sits beside the coach’s attendance view and the secretary’s announcement panel. When subs collection is one feature among five rather than a workaround built on top of three other tools, the awkwardness simply has no surface to land on. For the broader picture of what running a club looks like once the obvious pain points are removed, the full treasurer’s guide walks through a season end-to-end.
The subs conversation does not have to be awkward. It is awkward only because the tools we have used until now have forced an awkward shape. Once the shape changes, the conversation does too: it stops being a conversation at all, and becomes a routine the club barely notices.